6 Smart Ways to improve your Seller Ratings for Google
More than 90 percent of customers rely heavily on ratings and reviews when making buying decisions. That is why having Seller Ratings added to your Google Shopping ads will increase the trust of the shoppers in the quality of your services, your click-through-rates and lower your average CPC and cost per conversion.
Given this huge impact that Seller Ratings can have on your ads, this post will look at six tactics that merchants can employ to increase the number of happy customers leaving reviews.
The Impact of the Seller Ratings
Omnitail, reported a 107% increase in CTR for the ads with seller ratings as opposed to ads served without them. A product listing ad that showcases seller ratings and product ratings will increase the CTR and as a consequence improve the relevancy of your ads in Google Shopping.
Merchants have a tough time at getting customer reviews, as research has shown because only six percent of consumers always leave reviews after making a purchase. This can make it very difficult for small retailers to hit the 150 review minimum required by Google for the display of Seller Ratings.
The best way to optimize your chances of having a seller rating appear on your Google Shopping listings is to be proactive and take steps that will increase the likelihood of receiving customer reviews.
1. Offer a great service
This goes without saying but striving to ensure an excellent experience for your customers is actually the most important ”optimization” tactic you can work on.
Customer reviews are typically based on service so make sure you deliver on customer expectations: ship your products quickly, don’t charge high shipping fees, respond promptly to queries and accurately describe your products.
If you want to get some tips from Google on what you could improve even more you can get an evaluation from StellaService.
2. Make sure your merchant data is correct
Having the information in your Google Merchant Centre up-to-date is important because incorrect data can result in reviews not being attributed to your company.
Make sure this information matches the information held on the review source as well. In particular, check the name of your store and the domain name of your website.
3. Respond positively to bad reviews
Bad reviews are never pleasant to read, but you should view them as an opportunity for your business.
You should deal with them by responding to the review and apologizing to the customer for the poor experience. Express your desire to investigate and then ask the customer to make contact via a private method – such as by email.
When responding to the feedback don’t include the name of your business or search keywords in your answer.
If you think you have resolved the situation successfully and the customer is now happy, you could ask them to reconsider their review. They might, for example, post an update or a follow-up review.
4. Respond to good reviews
While responding to negative reviews is essential, thanking happy customers for their positive review shows up that you care.
Engage with positive reviewers by thanking them and use in your response the business name, city or relevant search keywords. Invite the customers to repeat the purchase and next time they order again from you add a personal touch to their order.
5. Ask for reviews
It’s a well-known fact that customers are more inclined to leave a review after a negative experience and for every customer that complains 26 customers will remain silent.
The feedback of your satisfied customers is invaluable so why not ask your customers to leave you a review and give them a link to where they can do it? Why sit on a pile of gold and do nothing about it?
The best practices for urging customers to leave a feedback is to send an email to the customer once you have confirmation from the courier that their order is delivered.
This approach can result in up to 70 percent of your customers leaving you a review. This will make it much easier for you to reach Google’s 150 review minimum.
6. Use Google’s product ratings as well
The ultimate goal of the seller rating is to gain visibility and establish trust in Google Shopping.
Another way to give even more visibility to your listings in Google Shopping is if you use product ratings.
Product ratings appear on products listed in Google Shopping as well as on shopping ads, and they feature prominently. Listings without them look incomplete and less compelling when displayed beside listings with a rating.
Ideally, you should include all three identifiers in your feed: GTIN, brand, and MPN. In fact, if you don’t submit a GTIN and one exists for the product, Google might not approve the listing. You also have to submit a review feed to Google at least once a month.
In conclusion, don’t just sit waiting for the reviews to happen, because statistics show that you’ll hear back more often from unhappy customers. Be proactive and work on improving the quality of the services and when you know a customer is happy just ask them to leave a review.
DataFeedWatch is data feed management software that enables merchants on Magento, Shopify, Volusion, 3Dcart, BigCommerce, WooCommerce, OpenCart, and numerous other shopping carts to optimize their product data feed for Google and 1000+ Shopping Channels in 40 countries. DFW-Analytics also shows the performance data for every individual product on each channel, so merchants can boost their RoI by quickly identifying and removing unprofitable products.
Posted in: Google Shopping