DataFeedWatch: Newer, Better, Faster!!!

Posted on March 8, 2017 by Jacques van der Wilt

We are proud to present the next generation version of DataFeedWatch. We have been working on it for a while now and we are happy to announce that it is live as of today.

DataFeedWatch’s core belief is that feed management is a marketing task and campaign managers should be hands-on with their feeds. That is why the new interface is even more intuitive, making it easier for marketing managers to be in control of their feeds.

The new version comes not only with a newer and better interface but also with much faster feed processing capabilities. It has many benefits for our customers, the biggest being:

  • It is much faster – The speed of feed uploads and rules processing will increase noticeable
  • More functionalities – New enhanced”IF” rules to go even more granular with your feed optimization conditions
  • It is still as easy to use as it was – Actually, it will be easier to use thanks to a more intuitive and polished interface

The new version of DataFeedWatch will be rolled out gradually for all our customers in the upcoming weeks. That means that customers will see some channels and pages still having the ‘old’ look and some having the new one.

Among the numerous changes this new interface comes with, let us put on the spotlight the most important ones:

1. Basic layout

The most noticeable change is the interface change of the ”Field Mapping Template”.

Old DataFeedWatch Interface:

New DataFeedWatch interface:

As you can see below, we still have the output fields on the left side of the page; your own input fields on the right and the functionality (mapping types) in the middle.

We put the choice between All products and IF in a switch; just click which one you want.

Edit values functionality is still in the same place but will show in a pop-up if you click it.

Old Edit Values Interface:

New Edit Values Interface:

2. Fold in and out

Having a quick overview of all the conditions applied to any given attribute is fundamental for speed and sometimes clarity.

We added a way to fold in all rules, so you can review all your rules at a single glance.

Or you can fold them all out with the same button..

But you can also fold in & out the individual rules with the small ’triangle-button’ on the right side of each rule.

3. More functionality with “and / or”

Going very granular with rules is most of the times necessary. At the same time, keeping track of all the conditions applied to a field at a quick glance is required.

As soon as you click the IF you can add the first Condition, just like in the old version.

But once you added your first condition, you can add more with and/or button on the right and below:

  • if you use an and/or on the right, you will add a “double condition”.
  • if you use the and/or below, you will add a second condition.

The orange IF and the green AND are actually switches, so you can switch between and and or.

Old Version:

Try it out and you’ll see how easy it is.

4. Add Double Conditions for Categories

Category mapping for Google Shopping is most times a bottleneck for merchants. Our previous mapping made it very easy for our customers to select their sub-categories, based on their product types.

The category mapping system has actually not changed, but what we did was to add the same simple and/or logic to categories, so now you can create multiple conditions to specify a category:

Feed management and optimization is challenging most of the time, and having an easy to use tool, that doesn’t cause frustrations is key to making the process more enjoyable.

We value highly the feedback of our customers and every single change that we implemented is what you have asked. You will see that there are many more improvements in every part of our app, but you will easily find them.

If there’s anything you cannot find, you know the drill: Hit the orange CHAT WITH US! button and we’ll gladly and quickly help you out!


About DataFeedWatch

DataFeedWatch is data feed management software that enables merchants on MagentoShopifyVolusion3Dcart, BigCommerce, WooCommerce, OpenCart, and numerous other shopping carts to optimize their product data feed for Google and 1000+ Shopping Channels in 50 countries. DFW-Analytics also shows the performance data for every individual product on each channel, so merchants can boost their RoI by quickly identifying and removing unprofitable products.

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